Why the food movement is unstoppable

Categories: Big picture
Published on: September 20, 2016

Independent Science News / Jonathan Latham / 20 September 2016

jose-bove-farmer-activistNot long ago, the New York Times asserted that the centre aisles of US supermarkets are being called “the morgue” because sales of junk food are crashing; meanwhile, an international consultant told Bloomberg magazine that “there’s complete paranoia“, at major food companies where the food movement is being taken very seriously.

The context of that paranoia is that food movements are rapidly growing social and political phenomena almost all over the world. In the US alone, there have been surges of interest in heirloom seeds, in craft beers, in traditional bread and baking, in the demand for city garden plots, in organic food, and in opposition to GMOs. Simultaneously, there has been a massive growth of interest in food on social media and the initiation or renewal of institutions such as SlowFood USA and the Grange movement, to name just a few.

Even at the normally much quieter farming end of the food value chain, agribusiness has had to resort to buying up “independent” academics and social media supporters to boost the case for GMOs and pesticides.

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